Event Strategies to Drive Business Growth
Welcome to Blue Day Strategies, where we redefine what’s possible for the business of events.
Event Strategies to Drive Business Growth
Blue Day Strategies
We offer business event consulting services, helping corporate event organizers, association executives, planners and leaders drive business and brand growth through in-person and digital events.
Here, we don’t just navigate through the haze of subpar strategies and entrenched myths—we clear the path. Think of us as your strategic ally in confronting the chaos of change and helping you identify and maximize the ROI on your events, growing your bottom line.
The event business landscape has evolved dramatically and continues to on an unrelenting pace: customer tastes, consumer behaviors, engagement strategies, content creation, and the metrics of success have all shifted gears.
The question is, has your organization made the turn?
Blue Day Strategies is here to ensure that you not only keep up with the times but set the pace for them.
Just a few of our offerings
Find Your Why
Data Informed Design
Assumption Busting
Let us help you identify the core why and driving strategy behind your event so we can help you identify exactly what it is going to take for you to succeed.
Assumption Busting
Data Informed Design
Assumption Busting
Use our myth-busting techniques to discover assumption-shattering data from your audience and get your team out of the rut and help you shatter those "sacred cows."
Data Informed Design
Data Informed Design
Data Informed Design
Use the latest technology developments in data analytics and AI to deliver new data insights to develop an event product that will crush your audience's expectations and deliver beyond your own KPIs.
Change Management
Data Informed Design
Data Informed Design
Need some help to put this plan into action? Our seasoned professionals can help blaze the trail with you as you lead your organization through event transformation with logistical, practical implementation. Change is great in theory; it takes a real leader to see the change through to the end.
About Us
Team Lead
Megan is an award-winning event strategist with a varied and diverse background in the performing arts and the delivery of large-scale conferences. With a Bachelor of Music in Vocal Performance, Megan blends art and science in all her work. With nearly two decades in the event industry, Megan has taken a leading role in pushing the boundaries for crafting impactful experiences for organizations and their participants. Megan has developed new methods of delivering deep human-to-human engagement and new strategic event business models, leading to her being honored as PCMA’s Event Designer of the Year in 2023, a finalist in 2020, PCMA Best in Class Speaker from 2020-2023, named to Smart Meetings Magazine’s Hall of Fame in 2021 and Smart Meetings’ Planners of the Year for 2019. Megan is a passionate musician, art advocate, mountain lover, and mom.